South Plains Project

South Plains Project
'In search of the perfect ale'

Friday, June 1, 2012

South Plains Project-The First Label

I've been working with Joshua Alvarez,  sveneighteen.com   a American Graphics Designer to put my label together. I'm really happy about it. The style of beer is 'American Pale Ale', or APA as it is called. However, APA in Swedish means monkey so for a subliminal joke, if you look closely at the center of the large letter 'P' you see a monkeys face. Then in the corner, the bar-code stripes blend into the zebra stripes. 'Carpe Cervisiam' is Latin for 'Seize the Beer'. The center of the label will face the front and wraps around the side. Also across the bottom I say beer in Danish, English, Swedish & Finnish.
This is getting very exciting!









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